Desi Frozen Food in Walmart

I don't know what took so long, but it had to happen eventually: desi frozen food had to make its appearance in American grocery stores.

I noticed the above two items - mattar panneer and palak panneer - in a local Walmart. Apologies for the quality of the pictures. They were taken in a hurry using my cellphone.

These were just two items. But this is still a start. Now, I can't wait for the day when Indian grocery items - spices, daals, etc. - will appear on the standard grocery store shelves.

There are very few Indian grocery stores in American cities. The problem is that the Indian merchants don't think big. They are too busy establishing and running small mom-and-pop type Indian grocery stories.

I wish some enterprizing businessman would instead supply Indian grocery, spices, frozen foods, etc. to national grocery food chains and convince them to sell them. Almost every big grocery store in the US has aisles dedicated to Hispanic and Chinese food. There is no reason why Indian items should not occupy some of that shelf-space. They are sure to sell well. They are good for the Indian suppliers, good for the grocery stores and good for us consumers. We don't have to buy goods with expired dates or dubious quality from the desi stores.